In recent years, we have witnessed the rise of microtrends – fast-changing fashion waves that lasted only a few weeks. Terms like “Tomato-girl summer,” “Coastal cowgirl,” and “Coquette” became part of everyday fashion vocabulary, spreading primarily through social media. These rapid shifts pressured retailers to constantly adjust their collections to keep up with demand.
But today, we ask: Is the fall of microtrends inevitable?
The Impact of Microtrends on the Fashion Industry
The speed and intensity of microtrends have raised concerns about their environmental impact. Their short lifespan encouraged overconsumption and led to massive textile waste, contradicting the growing focus on sustainable fashion.
Additionally, these fleeting trends became financially unsustainable for consumers, who felt pressured to constantly buy new pieces to stay on trend.
According to Jessica Seddon, Senior Buying Strategist at WGSN:
"Microtrends were oversaturated in the market between 2023 and 2024 and were unsustainable – both in terms of environmental impact and personal finances." (FashionUnited, 2025).
Why Is Fashion Shifting Back to Personal Style?
It seems that fashion enthusiasts and everyday consumers are turning back to timeless pieces and building wardrobes that reflect their individuality rather than following every passing trend.
This shift in consumer behavior is confirmed by designers who are increasingly focusing on flexibility and versatility in clothing. Instead of short-lived trend pieces, fashion is moving towards items with long-term value and wearability.
According to Clare Scullion, Retail and Buying Strategist at WGSN:
"Retailers are increasingly embracing cross-category merchandising, creating narratives that resonate with consumers' lifestyles while offering greater versatility." (FashionUnited, 2025).
How to Adapt to the New Fashion Era?
If you want to avoid fast fashion madness and embrace personal style, here are some tips:
✅ Invest in timeless pieces – Look for clothing you can wear for years, not just one season.
✅ Mix and layer – Versatile pieces that can be styled in multiple ways are key to a smart wardrobe.
✅ Choose high-quality materials – Durable fabrics last longer and maintain their style over time.
✅ Support slow fashion brands – Buy from brands that focus on sustainability and ethical production.
✅ Express your individuality – Fashion is about self-expression, not copying influencers on social media.
Peligrosa: Fashion for Real Style, Not Just Trends
At Peligrosa, we believe that real style isn’t about chasing the latest trends—it’s about expressing your personality in the best way possible.
Our collections are designed to provide long-term value, premium quality, and timeless designs that make you feel confident whenever you wear them.
Check out our latest collection HERE and be part of the fashion revolution!
Conclusion
It seems that the era of microtrends is coming to an end, as consumers refocus on quality, timeless fashion, and personal style. This shift can contribute to a more sustainable fashion industry, benefiting both the environment and our wallets.
What do you think about microtrends? Do you prefer timeless style, or do you love trying out new trends? Let us know in the comments!
Bibliographic Reference
Seddon, J., & Scullion, C. (2025). Is the fall of the microtrend upon us? FashionUnited. Available at: https://fashionunited.com/news/fashion/is-the-fall-of-the-microtrend-upon-us/2025031465002.